Which term describes a data governance initiative that ensures consistency of key data across the organization?

Which term describes a data governance initiative that ensures consistency of key data across the organization?

• A. Data Steward Program
• B. Master Data
• C. Hybrid Approach
• D. Master Data Management

Answer: (D)

This question tests how organizations ensure a single, reliable source of key business data that stays consistent across all systems. Master Data Management is the discipline that coordinates people, processes, and technologies to define, centralize, and synchronize the essential data entities (like customers, products, suppliers) so every application uses the same trusted records. It enforces data quality, resolves duplicates, applies survivorship rules, and propagates updates to all systems, giving you a unified, accurate view of core data across the enterprise. A data steward program focuses on roles and governance activities, not the full end-to-end system for maintaining consistency. Master data is the data itself, not the governance initiative. A hybrid approach describes how you architect or integrate systems, not the governance process that ensures uniformity. So the term that best describes the initiative to ensure consistency of key data across the organization is Master Data Management.

This question tests how organizations ensure a single, reliable source of key business data that stays consistent across all systems. Master Data Management is the discipline that coordinates people, processes, and technologies to define, centralize, and synchronize the essential data entities (like customers, products, suppliers) so every application uses the same trusted records. It enforces data quality, resolves duplicates, applies survivorship rules, and propagates updates to all systems, giving you a unified, accurate view of core data across the enterprise. A data steward program focuses on roles and governance activities, not the full end-to-end system for maintaining consistency. Master data is the data itself, not the governance initiative. A hybrid approach describes how you architect or integrate systems, not the governance process that ensures uniformity. So the term that best describes the initiative to ensure consistency of key data across the organization is Master Data Management.